12 Benefits of Video Marketing for Your Business in 2025

Written By Steven He

Hey, Canadian business owners! Video marketing’s your untapped goldmine—less than 10% of small businesses here use YouTube, leaving tons of customers up for grabs. Picture this: folks scrolling in coffee shops or waiting for the ferry, glued to videos on YouTube, Instagram, TikTok—you name it.


youtube logo, social media platform

Experts say video’s set to eat up 80% of online traffic soon, and your customers are already hooked, watching reviews before buying snow tires or tutorials before picking a contractor. It’s how they shop, learn, and trust—and it’s your shot to jump in and say, “Hey, I’ve got what you need!” Whether you’re slinging maple syrup or running a tech gig, a quick video with some smart tweaks can boost your visibility and pull people to your site. I’ve seen it work wonders behind the camera, turning quiet businesses into busy ones, and I’ve got 12 benefits to prove it.


a man holding a camera

The 12 Benefits of Video Marketing

Okay, here’s the meat of it—12 ways video can level up your Canadian business. I’ll keep it simple, throw in some proof, and give you a nudge to try it out yourself. Ready? Let’s roll!

  1. Increases Audience Engagement
    Videos are like catnip for humans—motion, sound, a good story, and bam, they’re hooked. Studies show social posts with video get nearly 50% more views. Want your bakery in Winnipeg to buzz? Post a 10-second clip of dough rising—watch the likes pile up.

    Tip: Keep it short and sweet—grab ‘em in the first few seconds.

  2. Boosts Brand Awareness
    A shareable video can spread like wildfire—think of it as your digital word-of-mouth. Look at how Dollar Shave Club went viral with one quirky ad. You could be the next big thing in Saskatoon!

    Tip: Add some Canadian flair—like a toque or a Timmy’s cup—to make it relatable.

  3. Improves Search Engine Rankings
    Google loves when people linger on your site, and videos keep ‘em there. Sites with video are way more likely to hit page one. Imagine your Ottawa store popping up first!

    Tip: Pop a video on your homepage—I can help you shoot one that shines.

  4. Builds Trust and Credibility
    People trust what they see. A quick customer testimonial—say, from a happy client in Halifax—can make folks feel good about picking you. Stats say 79% of people trust video reviews.

    Tip: Show real faces, real stories—keep it raw.

  5. Drives Higher Conversion Rates
    Videos sell without feeling salesy. Landing pages with video can boost conversions by 80%. That’s more sign-ups for your Kelowna gym!

    Tip: End with a “Contact me” button—I’ve got tricks to make it pop.

  6. Showcases Products or Services Effectively
    Words are fine, but video shows it. A 30-second clip of your Vancouver-made furniture beats a dozen photos. Customers get it instantly. Tip: Highlight one killer feature—don’t overcomplicate it.

  7. Expands Social Media Presence
    Platforms like Instagram and TikTok adore video—it’s algorithm gold. Video posts get 38% more love than pics. Your Regina boutique could blow up!

    Tip: Go vertical for Stories—quick and easy wins.

  8. Educates and Informs Customers
    Got a tricky product? Video explains it better. A “how-to” for your Edmonton tool shop could pull in curious DIYers. It’s like free marketing!

    Tip: Answer a common question—make it useful.

  9. Enhances Email Marketing Campaigns
    Toss a video in your next email—clicks can jump 300%. Imagine your Montreal café teasing a new latte with a steamy clip.

    Tip: Use a play-button thumbnail to lure ‘em in.

  10. Supports Emotional Storytelling
    Video hits the heart. A story about your family-run farm in PEI? Tears and sales, guaranteed. Look at Nike’s feel-good ads—they work.

    Tip: Tug those heartstrings—show why you do what you do.

  11. Offers Versatility Across Channels
    One video, tons of uses—website, ads, social, you name it. A single shoot for your London, Ontario, spa could live everywhere.

    Tip: Chop it into mini-clips—I can edit those for you.

  12. Provides Measurable Results
    YouTube analytics tell you what’s working—views, watch time, clicks. A Fredericton florist could tweak their next video based on hard data.

    Tip: Track it, tweak it, win it—data’s your friend.


Let’s Get You Rolling with Video Marketing

First, decide what you want—more site traffic? More calls? Pick a platform—YouTube’s solid for reach, TikTok’s perfect for quick hits. Then plan something simple: a “meet the team” clip or a product teaser. Your phone’s camera is enough to kick things off—grab a cheap mic from Amazon for pro sound, use a window for lighting, or edit with Canva’s easy templates. Start small, like a 30-second “why us” video, and watch the views roll in. Tweak as you go—video’s your new best friend for pulling people to your website, and I’m betting you’ll love the results.

I film social media videos for a hot pot restaurant

Here’s where I come in—I’m not just talking the talk. As a freelance video producer, I’ve helped restaurants tease sizzling dishes, real estate agents showcase stunning listings, and manufacturers highlight slick machinery—all with positive returns like more clicks, calls, and cash. I’ve seen a well-crafted promo video turn quiet businesses into buzzing ones, and I’d love to do that for you. I know you’re busy running the show, so I’ve got your back with end-to-end service—a one-stop shop. I stay on top of all the trends, master the latest video techniques, and handle everything from shooting to editing, so you don’t have to lift a finger.

So, what’s next? Grab your phone and shoot something quick, or better yet, email or call me. I’ll help you craft videos that stand out in Canada’s busy market, driving traffic to your site and making your business the one everyone’s talking about. Ready to hit record? Let’s make it happen!





Steven He